A modern, clean, light web site with quality photos of people, not just instruments, would instantly set Top Notch apart from the other violin stores.
The site was built to help highlight the features that differentiate Top Notch from other St. Louis violin stores. And, building the site using proven SEO would, in time, help the site rank well in Google (which it now does) so that visitors would actually see the site.
The web site also needed to function well on mobile devices: from smart phones to tablets. Every web site I create is a “responsive” web site, meaning the elements of the site resize and rearrange themselves to best fit whatever device the site visitor is using.
Does the site have thousands of visitors a month? No, it doesn’t. Which brings up something important for small businesses to be aware of: when you are dealing with a niche site in a small market, you shouldn’t expect to have thousands of site visitors. The market simply is not that big. Rather, what your site needs is good exposure within your market. And, if you search Google for “St. Louis Cello Rentals” or “Violin Rentals in St. Louis” or “violin stores in St. Louis” you will find that Top Notch has very good exposure.