Presenting a cohesive online brand identity is important, yet proper branding extends far beyond the website to also include any type of printed material. While the primary emphasis of Four Point Eleven is helping small businesses with their web sites, I also provide my clients with printed materials.
Note: to underscore the importance of a cohesive brand identity, instead of showing different imprints on this page, I’ve chosen to use a single client for all of the sample forms on this page.
Save money and your bookkeeper’s time by using laser-printable checks. Available for any accounting system.
Don’t forget coordinating window envelopes. Your bookkeeper should never need to waste their time hand-addressing envelopes.
Color Business Cards
Business cards have changed. A lot. What kind of business cards are you handing out?
Back in the 90’s business cards were thermographed ink on white cardstock. Technology has revolutionized the business card industry so that I can provide full color, double-sided, glossy business cards for about half the price that we used to be able to provide those old single-sided, black ink on white cardstock business cards.
Letterhead and coordinating envelopes – now that’s another “product” that has drastically changed in the past 10 years. No longer do you have to settle for single-color letterhead – in fact, don’t settle for any letterhead that presents your company in a bad light.
I believe most small-business owners have the mindset that good-looking letterhead has to be designed and printed by a high level (i.e. expensive) ad agency. Not so. Take a look at the sample designs at left. Design and printing doesn’t have to be expensive.
When was the last time you saw a small business with good-looking letterhead?
Pens are a great handout, and quality pens will be used by your clients. This is an inexpensive way to be a little blessing to your customers, while also keeping your brand in front of them.
While there are cheaper (than BIC) options, BIC has consistently-high quality. In addition, BIC runs specials a few times a year on these pens.
While my primary emphasis with Four Point Eleven is helping small businesses succeed online, it is important that a business’s printed materials look as good as the web site. The surprising part? It’s not very expensive (well, at least, it isn’t when working with me).
Back in the 1990’s when I began working in our family business (Communication Concepts, Inc.), the primary focus of our business was providing printed forms via print brokering. Up to that point our background in what was then called “desktop publishing” gave us the experience we needed to layout and design forms that fulfilled their function (typically the function was to either help a client sell products or pay their bills). My father’s background as a “procurement” engineer (i.e. highly technical purchasing agent) helped us to find high quality print shops to print the materials.
Over the years the primary focus of our business shifted away from printing, yet our clients continued to need high quality, well-designed print materials and we continued to provide forms to our customers through the year 2016. In 2016 we transferred the forms service from our family business into this new LLC.
Because printed forms are not the primary focus of Four Point Eleven, I am typically able to offer forms/business cards/checks/ad specialties at a lower rate than other printers and print brokers, often a much lower rate.
For example, one of the most popular forms I provide my clients are Quickbooks-compatible laser checks and accompanying double-window envelopes: typically at a price that is 25-30% less than the price Intuit charges for those checks and envelopes.
In the area of ad-specialties, the most common item I supply to my clients are Bic Clic-stic pens. Not only can I provide them at a significant discount to Bic’s suggested retail price, but I know that there are often promotions for those pens and because I am not relying on revenue from selling these pens to feed my family, I can encourage my customers to order during a promotion (if they aren’t in a hurry). Sure, this results in me making a smaller “sale”, but satisfied clients are more important to me than high profit margins.
I enjoy working with and for my clients, and printed forms are a service that I only provide to my clients. If you are interested in becoming a client of mine – let’s talk and see if we’re a good fit for each other.